Thursday, April 26, 2012

What the heck, man? Pizza Hut does it again

http://www.latimes.com/business/money/la-fi-mo-pizza-hut-cheeseburger-20120424,0,5324643.story

Summary: After the recent release of the hot dog stuffed crust pizza in the U.K., Pizza Hut attempts to innovate again with its Crown Crust Pizza, where the crust is essentially made up of mini cheeseburgers.

Notable Facts/Ideas: Restaurants are, in general, experiencing an increase in revenue in the last 12 months, which opens them up to ideas such as this.  Innovations like this exist overseas because America seems to have a smaller tolerance for wild ideas such as this.  Unless, as the article notes, you're a fan of the Heart Attack Grill in Las Vegas, which has had another (yes, not the first) death of a customer recently.

Opinion: As with the hot dog stuffed crust pizza, I just want you to take a look at this:

Unlike the hot dog stuffed crust, I don't know if I can find any way to justify this, or to make it sound more appealing.  I suppose that if you're sitting around one night and want to gorge yourself, but can't figure out if you want pizza or burgers, this one item will solve that issue.  Also, at this point, is that really still a pizza?  Beyond the bread, sausage, and cheese between the cheeseburgers in the crust and the lettuce in the center, it doesn't look like it has any pizza-like qualities.  I would almost just refer to that as the "party plate", where mini burgers are cooked (efficiently) at the same time, allowing for pull-and-eat sessions.  I could see myself enjoying the hot dog stuffed crust, but this?

Thumbs down, and a resounding "What the heck, man?".

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